TOUS les JOURS has reported a near 25% rise in US same store sales for the first quarter of 2022, which the South Korean bakery-café chain plans to convert into further franchise expansion in its target US market.
Reporting its fiscal results for the first three months of 2022, TOUS les JOURS’ same store sales increased 24.2% over the same period in 2021, while total system sales increasing 42.4%.
The company cites a Valentine’s Day promotion in February for accelerating sales in the period.
Since its launch in the US in 2004, TOUS les JOURS has opened 76 stores. The company opened ten new stores compared to the first quarter of 2021 and has also initiated ten development contracts in the period.
Targeting first-time locations in Connecticut, Pennsylvania and Nebraska, TOUS les JOURS is targeting 100 US outlets within a year and the debut of a new corporate flagship store in 2023.
